Pax Era Pro ‘How To’

Pax approached Mekanism to put together a campaign for the launch of it’s signature vaporizer product, the Era Pro. Included in the campaign was a comprehensive ‘How To’ video that had to be both elegant, expensive looking, but also very practical and clear. We shot in Emeryville, CA for easy access for the clients and featured a small crew on a tight one day shoot filled with talent interaction with the products, still life, as well as product rotation shots and plates for manipulation in post. 

Tl;DR

Agency/Co.: Mekanism

Client: Pax Labs

Year: 2020

Channel: Video, Online

Competencies: Live action production, Video post production