Print & OOH
Okcupid ‘For Every Single Person’
Okcupid partnered with Mekanism to put together a follow-up campaign to Wieden Kennedy’s hugely influential DTF campaign.
Positioned in the fiercely competitive online dating category, ‘Every Single Person’ was a bold, sex-positive campaign designed and concepted alongside Maurizio Cattelan and Pierpaolo Ferrari, of TOILETPAPER Magazine and international fine art fame.
The campaign was shot in Milan in-studio, and featured 18 unique vingettes that were paired in suprising and visually pleasing compositions that spanned out-of-home placements on the street, transit and roadside across North America.
Tl;DR
Agency/Co.: Mekanism
Client: Okcupid
Year: 2021
Channel: OOH
Competencies: Live action production, OOH post-production