Alaska Airlines ‘Swell Deals’

Alaska Airlines tapped Mekanism to fulfill a unique brief: how to motivate surfers and travelers alike to take advantage of their discounted fares to Hawaii. Mekanism came up with an innovative idea to pair the deals according to the surf conditions, the steeper the swell, the steeper the discount. To do this we partnered with Surfline to pipe in surf data and accordingly unlock deal promos for happy consumers. Alaska was across earned and paid media with a fresh, informative, and visually striking set of videos and sunkissed assets. 

The subsequent campaign was one of the most awarded and talked about campaigns in recent memory for Mekanism.

Case Study

Example Social Assets

Tl;DR

Agency/Co.: Mekanism

Client: Alaska Airlines

Year: 2020

Channel: Social Video

Competencies: Animation & Video Post production, Banner & Social Asset production