Print & OOH
Jose Cuervo Tradicional
For 2021, Jose Cuervo tapped Mekanism to build out bi-coastal out-of-home campaign that would tout it’s Tradicional and Ready to Drink offerings to audiences nationwide. Utilizing the brand expression I produced the year previous, we built out a series of placements that would stretch our compositions to hundreds of detail-heavy, unique specs and aspect ratios.
This campaign featured sky banners, boats, transit and roadside placements, and yielded positive results for the brand for product awareness and recognition, and was refreshed three times.
Tl;DR
Agency/Co.: Mekanism
Client: Jose Cuervo
Year: 2021
Channel: OOH
Competencies: OOH Post-Production